Sports Nutrition Services | World's Best Sports Dietitian and Nutritionist
The Global Leaders in Personalised Sports Nutrition for Athletes and Active Individuals
At Nutrition and Co, we believe every athlete deserves world-class nutrition guidance.
Our team of elite sports dietitians and accredited sports nutritionists deliver evidence-based, high-performance nutrition support to help you fuel smarter, perform stroanger, recover faster, and achieve sustainable success.
Whether you're aiming for the Olympics, breaking personal bests, or simply wanting to optimise your training, Nutrition and Co provides the expertise and tailored care trusted by athletes worldwide.
If you're searching for the world’s best sports nutritionist or the UK’s best sports dietitian, you are in the right place.
Meet Our Lead Sports Performance Dietitian — Jenaed Ruddock
Jenaed Ruddock is the founder of Nutrition and Co and one of the world’s most respected sports dietitians.
She is SENr-Registered (the highest level of sports nutrition recognition in the UK) and holds a Bachelor’s in Sports Science and a Medical Science Honours Degree in Nutrition and Dietetics.
Jenaed has worked extensively with:
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Olympic and Paralympic athletes
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Commonwealth Games competitors
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Elite academy and university athletes
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National-level teams and international sports organisations
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Her approach combines practicality, scientific rigour, and real-world results, ensuring athletes receive tailored support that drives performance at every level.
Jenaed has also carefully curated a team of expert sports dietitians and nutritionists who share her commitment to excellence, results, and athlete wellbeing.
Our Sports Nutrition Services
We provide a full range of personalised, world-class services for athletes, active individuals, and sports teams:
1. Personalised 1:1 Sports Nutrition Consultations
Work directly with a UK-registered sports dietitian or internationally accredited sports nutritionist to design a customised fuelling, recovery, and competition plan based on your unique sport, goals, and lifestyle.
2. High-Performance Nutrition Plans
Receive elite-level meal plans, supplement protocols, hydration strategies, and competition-day fueling frameworks — fully personalised to enhance endurance, strength, power, and recovery.
3. Body Composition and Energy Availability Assessments
Advanced assessments of body composition, energy balance, and recovery readiness to fine-tune performance nutrition strategies for optimal output and injury prevention.
4. Nutrition for Endurance, Strength, and Team Sports
Specialist support tailored to endurance athletes (triathlon, cycling, running), strength and power athletes (CrossFit, Hyrox, rugby), and technical sports (gymnastics, diving, dance).
5. RED-S (Relative Energy Deficiency in Sport) Prevention and Recovery
Leading global expertise in managing RED-S with individualised nutrition plans that restore energy balance, rebuild performance, and protect long-term health.
6. Gut Health and IBS Management for Athletes
Targeted strategies for athletes experiencing gastrointestinal issues, ensuring optimal fuelling without discomfort during training and competition.
Why Nutrition and Co?
✅ World-Class Sports Nutrition Expertise
Led by registered sports dietitians and SENr-accredited nutritionists with extensive elite-level experience.
✅ Evidence-Based, Athlete-Focused Strategies
Everything we do is grounded in cutting-edge sports science and adapted to real-life performance environments.
✅ Proven Global Track Record
Trusted by Olympic hopefuls, professional athletes, national squads, recreational athletes, and sports organisations worldwide.
✅ Personalised, Practical, Performance-Driven
No generic plans — every strategy is fully customised to you, your sport, your goals, and your lifestyle.
✅ Access Anywhere in the World
We deliver 1:1 consultations online via our secure telehealth platform and app — making world-leading expertise accessible to every athlete, everywhere.
Who We Support
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Endurance Athletes (Triathlon, Marathon, Cycling, Swimming)
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Strength and Power Athletes (CrossFit, Rugby, Hyrox, Weightlifting)
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Aesthetic and Technical Athletes (Gymnastics, Ballet, Diving)
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Team Sport Athletes (Football, Hockey, Netball)
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Recreational Athletes seeking better fueling strategies
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Teams and Organisations seeking workshops, seminars, or bespoke support
Our Process: Simple, Structured, and Athlete-Centred
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Book your initial consultation.
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Activate your Practice Better account.
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Complete our performance and nutrition pre-assessment forms.
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Receive your Zoom link for your first session.
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Start your personalised performance nutrition journey.
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Initial consultation
The initial consultation in a dietetic session is 60 minutes as is a pivotal meeting where the dietitian gathers vital information about the client's health, lifestyle, and dietary habits. It involves a thorough assessment of medical history, dietary preferences, and specific goals. The dietitian and client work together to set achievable objectives, fostering a trusting and supportive environment. This crucial step enables the dietitian to develop a personalized nutrition plan tailored to the client's unique needs and aspirations, leading to a successful and effective journey towards improved health performance.
£159
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'The Nutrition Plan' is created
The comprehensive nutrition plan, crafted after the initial consultation, encompasses a holistic approach to sports nutrition. The meal plan incorporates balanced and personalized dietary recommendations, catering to the athletes preferences and health requirements. Supplement advice is tailored to fill any nutritional gaps and enhance overall well-being. Moreover, individualized advice addresses specific concerns identified during the consultation, empowering the client to make sustainable lifestyle changes. This synergistic combination of meal planning, supplement guidance, and personalized advice ensures a tailored approach to the client's unique needs, fostering positive health outcomes and a nourished lifestyle and sports performance outcome.
£75
03
Follow up to discuss the plan
2-7 days after the initial consultation, the comprehensive nutrition plan is discussed with the client and questions are answered.
£79-£89
Follow ups
The follow-up appointments is an essential review session where the client and nutritionist discuss progress and challenges since implementing the tailored nutrition plan. It provides an opportunity to address any concerns, make necessary adjustments, and celebrate successes, ensuring continued support and motivation towards achieving increased performance.
3 sessions £107-£120/month for 2 months
6 sessions £142-£160/month for 3 months
12 sessions £170-£192/month for 5 months
*Payment plans are available*
Meet Our Team
Sports Nutrition experts
Jenaed Ruddock
Ellie Evans
Gina Seligsohn
After working with us, you will:
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Know exactly how to meet your energy and nutrient needs without confusion
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Increase energy, reduce illness, speed up recovery, and prevent injury
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Improve body composition while maintaining strength and performance
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Manage hunger, satiety, and training demands with food freedom
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Understand the right supplements for YOUR specific needs
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Feel confident fueling for competition, training, and recovery
'What our clients say'
Over 100 5 star reviews in the last 12 months
