Jenaed Ruddock | Leading UK Sports & Executive Dietitian
Jenaed Ruddock (Brodell) is an internationally recognised Sports and Executive Dietitian, acclaimed for optimising performance, health, and longevity across elite sport and high-performance lifestyles.
A Registered Dietitian in the UK (HCPC Registered), Australia, and South Africa (HPCSA Registered), Jenaed blends scientific precision with strategic, real-world application — empowering athletes and executives to achieve exceptional results with balance, focus, and energy.
Expertise
Jenaed specialises in:
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Sports Performance Nutrition & fuelling for competition and recovery
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RED-S (Relative Energy Deficiency in Sport) prevention and recovery
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ADHD & Cognitive Nutrition
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Eating Disorder Recovery and Body Image in Sport
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Gut Health and Digestive Performance
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Longevity, Energy & Focus for Executives and HNWI
Her approach integrates nutrition, physiology, and nervous-system regulation to enhance physical and mental performance while supporting long-term wellbeing.
Sports & Performance Credentials
As one of the UK’s top Sports Dietitians, Jenaed currently works with:
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Cambridge University Athletes
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Imperial College London Athletes
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Cambridge Rowing
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London School of Ballet
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Olympic and Olympic-pathway athletes
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Super League Triathlon (NEOM Beach Games)
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High-performing active individuals and professional teams
Jenaed holds SENR Registration, the UK’s highest accreditation for Sports Nutritionists, and leads a multidisciplinary team at Nutrition & Co, delivering evidence-based nutrition care for sport, health, and performance.
The Executive & Private Client Division
Through her Private Executive Nutrition Service, Jenaed provides bespoke, data-driven nutrition for high-net-worth individuals, founders, and corporate leaders.
Her approach combines advanced biomarker analysis, precision supplementation, and performance-driven nutrition to optimise focus, longevity, and cognitive performance.
Delivered with a concierge-style experience, this program ensures discretion, efficiency, and seamless integration into the modern executive lifestyle.
Awards & Recognition
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Lawyer International Legal 100 (2024): Best Leading Dietitian & Nutritionist of the Year
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International Elite 100 Global Awards (2024): Dietitian & Nutrition Consultant of the Year
Why Work With Jenaed
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Multi-award-winning UK Sports & Executive Dietitian
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HCPC, HPCSA & SENR Registered
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Specialist in RED-S, ADHD, Gut Health & Eating Disorders
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Proven success with Olympians, executives, and global organisations
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Trusted by elite athletes, universities, and private clients worldwide
Work With Jenaed
Whether you’re an athlete striving for peak performance and recovery, or an executive seeking clarity, energy, and longevity, Jenaed provides personalised, precision nutrition to help you perform — in sport, business, and life.
FAQ
What services does Jenaed offer?
Jenaed provides personalised, evidence-based nutrition support tailored to optimise health, energy, and performance. Her areas of specialism include sports nutrition, RED-S (Relative Energy Deficiency in Sport) recovery, digestive and gut health, eating disorder recovery, and performance nutrition for active individuals and athletes. For clients seeking an elevated level of support, Jenaed offers a private Executive and HNWI tier — a fully bespoke, concierge-style service that integrates advanced biomarker testing, precision supplementation, and tailored nutrition strategies to enhance focus, longevity, and cognitive performance. This premium program is designed for executives, founders, and high-net-worth individuals who value discretion, data-driven insights, and seamless integration into a demanding lifestyle.
Are consultations in person or online?
Consultations are conducted online via our secure telehealth platform, which seamlessly integrates with Zoom. The platform is easy to use and offers an app and web access for GDPR-secure notes, nutrition reports, journals for tracking nutrition, sleep, lifestyle and exercise, chat support with your dietitian, and billing management.
What are the fees for consultations?
Fees vary depending on the level of service and support required. Jenaed’s services range from individual consultations through to fully bespoke, concierge-level programs. For accurate pricing and to determine which package or tier of support is most suitable for your goals, please contact our team at admin@nutritionandco.co.uk . Investment levels range from £259 for an initial consultation to £20,000 for our exclusive private executive and HNWI programs.
What is your cancellation policy?
Appointments cancelled within 48 hours of the scheduled time will be billed at 50% of the consultation fee.
How far in advance do I need to book?
Due to high demand, appointments are typically booked 2–8 weeks in advance.
Do you have reviews I can read?
Yes—read our client reviews on Google: https://maps.app.goo.gl/CbJSYuWE7wAby5gx6
